Theory Wellness Becomes an Employee-Owned Company

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GREAT BARRINGTON, Mass. — Massachusetts-based cannabis company Theory Wellness is transitioning its ownership entirely over to its employees, in what is known as an employee stock ownership plan (ESOP). 
 
By doing so, Theory has become the first employee-owned cannabis company in the Commonwealth and the largest of its kind in the country, stated a press release.
 
Established in 2015 by co-founders Nick Friedman and Brandon Pollock, Theory Wellness has grown to include four dispensaries, production and cultivation facilities, over 200 employees, and has  served more than 3 million customers since inception.
 
"Our team is the heart and soul of our company," remarked Pollock, Theory's Chief Executive Officer. "Now we have the opportunity to honor their dedication by handing 100 percent of the company over to them." Brandon and Nick have been business partners since they met at Colby College in 2006. "It's the right thing to do," says Nick, Theory's Chief Strategy Officer. "We are proud of our employees - they deserve to own what they have worked so hard to create."
 
This change in ownership is not expected to disrupt the company's day-to-day operations.
 
Pollock added, "We expect a seamless transition. Neither our brand nor our management is changing. We are simply transitioning ownership over to our team."
 
While Theory may be the first in Massachusetts, it may be a harbinger of a broader trend.
 

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Greylock Federal Promotes Branch Manager at Great Barrington branch

PITTSFIELD, Mass. — Greylock Federal Credit Union announced the promotion of Brianna Lison to branch manager of its Great Barrington branch.
 
"I am thrilled about Brianna’s promotion to branch manager of our Great Barrington location. Since joining Greylock six years ago, Brianna has consistently demonstrated a passion for excellent member service and a commitment to advancing her knowledge and expertise of the credit union industry," said Jennifer O’Neil, Vice President, Market Manager. "In this new phase of her career, I know Brianna will continue to serve all of our members with intentionality, care and thoughtfulness."
 
In her role, Lison manages an expanded team, and plays an active role in business development, promoting Greylock’s products and services. Key responsibilities include, but are not limited to, managing branch compliance, originating mortgage and home equity loans, originating and underwriting consumer loans, and maintaining an extensive variety of member accounts.
 
"I am very grateful for this new opportunity, and it is a privilege to continue to work alongside the dedicated and hardworking staff in Great Barrington. I strive every day to create positive and meaningful interactions with our members and I look forward to continuing to serve our members and community," Lison said.
 
Lison, a Pittsfield native, began her career with Greylock in 2019 as a branch specialist in the Great Barrington, Lee, and Lenox branches. Within the credit union, Lison successfully completed Greylock Management Academy and also earned a Certified Credit Union Financial Counselor (CCUFC) designation in 2024.
 
Lison currently resides in Chester.
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